Real Estate Tips | Andrew Robb RE/MAX Fine Properties - Part 10 Real Estate Tips | Andrew Robb RE/MAX Fine Properties - Part 10

Setting Price to Sell Phoenix Home

When you decide to sell your Phoenix home, setting your asking price is one of the most important decisions you will ever make. Your asking price is often your home’s first impression and if you want to maximize your home’s selling price, it is crucial that you make an excellent first impression. Because this is not as easy as it sounds, your pricing strategy should not be taken lightly. Pricing too high can be as costly as pricing too low. Taking a look at what homes in your neighborhood have sold for is only part of the process and this on it’s own is not enough to help you make the best decision.

I will help you understand some important facts about pricing strategy to help you not only sell your Phoenix area home, but sell it for the price you want.

An analysis of what homes have recently sold for in your neighborhood is not enough to help you properly price your home. It is important for you to understand how buyers look for a home. Think about how you conducted your house hunting search to find the home you are now thinking of selling. You most likely did not confine your search to a single neighborhood, but perhaps different neighborhoods to find a home that best matched your needs and wishes. The prospective buyer who will be viewing your home will conduct their search in a similar manner. That means they will be comparing your home to brand new construction, older homes, etc. They will also consider other neighborhoods. You can see, when you’re selling your home, you’re not just competing with the home around the corner, but also with all homes in other areas which have the same basic characteristics as yours. Selling your Phoenix home is a beauty contest and price war at the same time. Already feeling overwhelmed? Let me prepare a free home evaluation on your Phoenix home – with no obligation and without speaking to anyone!

There are 4 common strategies most sellers use to price their homes. It is unwise to assume that a higher asking price will net you a higher selling price. In fact, often this works in reverse if you’re not paying attention to what the market is telling you.

1. Clearly Overpriced
Every seller wants to receive the most money they can for their home and real estate agents know this. If more than one realtor is competing for your listing, an easy way for them to win the battle is to overinflate the value of your home and recommend you price it at 10-20% over true market value. This is not in your best interest because in most cases the Phoenix real estate market won’t be fooled. As a result, your home may languish on the market for months, leaving you with two negatives:
• your home is likely to be labeled as a “troubled” house by other agents, leading to a lower than fair market price when an offer is finally made.
• you have been inconvenienced with having to constantly have your home in “showing” condition, all for nothing.

2. Somewhat Overpriced
These homes will sit on the market longer than desired. There is usually one of two factors at play here: either you believe in your heart that your home is really worth this much despite what the market has indicated OR you’ve left some room for negotiating. Either way, this strategy will cost you both in terms of time on the market and ultimate price received.

3. Priced Correctly at Market Value
Some sellers understand that real estate is part of the system of supply and demand and will carefully and realistically price their homes based on a thorough analysis of other homes on the market. These competitively priced homes will sell within a reasonable time-frame and very close to their asking price.

4. Priced Below Fair Market Value
Some sellers are motivated by a quick sale. These homes attract multiple offers and sell fast, usually within a few days, at or above the low asking price. Make sure your agent is acting in your best interest with this strategy!

Be sure to request your FREE bonus report entitled “How To Sell Your Home Fast For Top Dollar” when you order your no-obligation detailed Phoenix home evaluation. Save yourself the $410 appraisal fee and avoid having to speak with anyone!

Buying New Home Build in Phoenix

New homes offer innovative use of space and style, greater energy efficiency, a choice of options and upgrades, and of course everything is new and modern. Existing (resale) homes on average are less expensive, often tend to be in established neighborhoods with mature landscaping and have already settled in terms of creaks and cracks. As you can see, there are advantages to both. Most buyers consider both new and existing homes before they decide to purchase. Should you be thinking about buying a new build in the Phoenix area, here are 10 tips to save you time and money before you visit your first model home:

Get in Touch with Me
Before you visit your first model home in Phoenix, sit down with a realtor and do your homework. You’ll want to be prepared so that you can determine a comfortable price range for your new home. If you own a home, you’ll first need to know the net proceeds from its sale in order to determine how much cash you’ll have to work with. Don’t simply estimate this: carefully calculate all selling costs. You will also need to qualify your income if the sale proceeds are not enough to cover the price of your next home. Determine the size of your down payment, then let me put you in contact with a Phoenix lender to work out a monthly payment so you can determine the right home price range.

Seller’s Agents vs Buyer’s Agents
Here’s a good point to remember. The sales agent in the model home represents the builder, not you! They are known as seller’s agents. As a buyer you can work with a buyer’s agent (like me) at no cost. It’s my business to best represent your needs by being knowledgeable about the Phoenix home construction process, builder warranties, financing incentives, differences in pricing, quality and even lot selection so that you get the best value for your money.

A Builder For All Reasons
Like all tradesmen, builders vary in their fields of expertise. For example, there are builders who specialize in craftsmanship while some are known for their innovative use of space and others who offer below-market financing. Determine your own needs and preferences then shop around (or ask me) for a builder that will best address your requirements.

Get the Facts About Your Builder
Before making a final decision to build or buy in Phoenix, it is wise to check out the reputation of the builder. Get “spec sheets” on home features covering everything from floor plans to energy efficiency, including lot availability and expected delivery time of your home.

Check Out the Neighborhood
– Learn as much as you can about the community
– Discover what amenities it has to offer
– Find out from local land-use officials what else is planned or could be constructed in the area
– Review the rules for the homeowner’s association (HOA)
– Think of how you will commute to work

Choosing Options and Upgrades
The less expensive the base price of the house is, the more options and upgrades you can add without fear of overpricing it for the neighborhood. Options are items the builder installs during construction, such as adding more usable room space. These features can add the most to the resale value of your home. Upgrading means selecting a quality above “builder standard” such as carpeting, tile, kitchen fixtures and appliances. Be sure to take advantage of Phoenix builder incentives that offer free upgrades or credit off the sales price. Remember you can add items like landscaping later and sometimes for less money.

Negotiations
Often buyers don’t realize that there may be room for negotiating price, upgrades or options. For example, you have some scope for negotiating with the builder if they have a fully completed home but haven’t sold it yet. Also some “premium lots” are priced higher and are typically saved to be sold last. Keep in mind that usually all lots cost the builder the same, so be sure to inquire about lot pricing. Builders may offer discounts or special financing to help close a sale.

Be Sure the Contract Works in Your Favor
When spelling out the particulars of a purchase agreement with your home builder, ensure you protect yourself by having safeguards written into the contract, such as:
– placing your deposit in escrow
– detailing all your upgrades
– allowing you access to the construction site to check on progress
– 30-day advanced notice of the closing date
– explanation of what the fine print means in the warranties from the builder and manufacturer

Financing – What’s Best for You?
Some builders, especially in high-volume communities that place large numbers of loans, can offer special financing packages. However, because Phoenix home loan lending is highly competitive, you have many financing choices other than those being offered by the builder. Shop around for everything from interest rates to lender fees. Appraisals, inspections and closing fees can vary as well.

Just Because it’s New… Doesn’t Mean it’s Perfect
Yes it’s new and typically it’s built with modern materials that are durable, low maintenance, stronger, quieter and safer. But because nothing is perfect, even if it’s new, consider hiring a licensed home inspector. Then create a builder “punch list”, from what you’ve learned to address any problems before closing. Many Phoenix home buyers use a real estate agent to help them negotiate the best price and terms with the builder.

Here’s a fact that you may not be aware of. Some builders have newly-constructed homes available for immediate delivery. Usually these homes are ready to move into within 30 days. Immediate delivery homes may be more desirable because builders offer financing incentives or free options. This may be done in place of reducing prices to appeal to buyers purchasing later in the construction phase. A quick delivery home is an advantageous way to purchase a home if you need to move in soon.

Sun City West, AZ

Sun City West Realtor
Are you ready to learn the most recent Sun City West home value for your address? Visit Phoenix Property Value for your customized report delivered to your email within 24 hours without the need to speak with anyone!

Looking to buy a home in Sun City West? Browse the most up to date listings for all homes for sale in Sun City West. This Sun City West AZ home search is updated daily for the most up to date listing information available from the MLS.

Many will argue that Sun City West is the premier retirement golf community in Arizona. Anyone who visits will likely find Sun City West offers extraordinary variety and value, all within a self-governed 55+ active adult community with recreation, shopping, places of worship and nationally ranked hospital (Banner Del E. Webb Medical Center).

Sun City West amenities:
• Tennis
• Swimming
• Fitness Centers
• Billiards
• Miniature Golf
• 4 Recreation Complexes
• Outdoor Concerts
• Pickleball
• Softball
• 30-Lane Bowling Alley
• 7 Recreation Center Golf Courses
• 2 Public Golf Courses
• 40,000 Volume Library

Stop by the Sun City West Visitor Center when you’re in town! Located at 13823 Camino del Sol, Sun City West, AZ 85375. They greet over 10,000 people every year and offer guided tours of the wonderful Sun City West community. Receive a free VIP Pass (at least one person must be 55+) that will provide you with 7 consecutive days access to the recreation centers to enjoy all the amenities first hand.

Check out the official site for more information about Sun City West in Arizona.

Deer Valley Unified School District


Deer Valley Unified School District is an award-winning and excelling school district and was named an Advanced Placement Achievement district (1 of only 4 in AZ). Barry Goldwater High School and Desert Winds Elementary were identified as 2 of 25 Arizona schools to be named A+ Schools.

Many of DVUSD schools engage students in selected areas of interest. Some of these focus schools include an Academy of Arts, Aerospace Academy, STEM (Science, Technology, Engineering and Math) Academy, Mandarin Chinese and Confucius Classroom Schools, Sonoran Desert Studies Academy, International Baccalaureate for middle grades and high school and online classes.

A safe and enriching environment is a top priority on each Deer Valley school campus, during and after the regular school day. Before and after school programs provide diverse offerings, including CATCH Physical Fitness and Nutrition program, Scholastic After-School Reading program, a wide variety of clubs, activities and athletics. Parent involvement is also a priority and directly related to each child’s success in school.

Deer Valley Unified is focusing efforts and resources on Student Learning to ensure that each student will be equipped to pursue education credentials beyond high school in order to compete in a global market. In addition to possessing knowledge, skills and attitudes needed to succeed in university, community college or technical school, each student will need to develop career skills such as teamwork, problem-solving, critical thinking and goal setting.

DVUSD boundary map.

Learn more about all the Deer Valley Unified schools in the district. If you are moving or unsure which school your child will be attending based on where you live, feel free to ask me!

Litchfield Park, AZ

litchfield park realtorCurious about your current Litchfield Park home value? Visit Phoenix Property Value for your free customized report delivered to your email within 24 hours, without having to speak to anyone!

Looking to buy Litchfield Park home? Browse the most up to date listings for all homes for sale in Litchfield Park. This Litchfield Park AZ home search is updated daily for the most up to date listing information available from the MLS.

Did you know? The town of Litchfield Park is named for its founder Paul Litchfield, an executive of the Goodyear Tire & Rubber Company who came to Phoenix in 1916 in search of suitable land to farm cotton that was needed to strengthen the rubber in their tires. Litchfield was not successful in motivating local farmers to grow his cotton so instead he got Goodyear to buy 5,000 acres of land (for around $25/acre) around the current day Litchfield Park. The USPS agreed to the name “Litchfield Park” in 1926 and in 1929 the Wigwam Resort was opened to the public.

Goodyear created Litchfield Park Land and Development Company to expand Litchfield Park into a master planned community for 90,000 residents. The project called for about 25,000 homes, 1 college, 1 junior college, 6 high schools, 10 junior high schools and 18 elementary schools. The plans included improvements to the Litchfield Park’s golf course but the developer made numerous mistakes, including selling plots of land right up to the curb line, forcing the city to get permission from home owners before they can put in a sidewalk. They abandoned their plans for growing Litchfield Park before they were completed and sold off whatever land they could.

Check out the official site for more information about Litchfield Park in Arizona.

Andrew Robb - RE/MAX Fine Properties, 21020 N Pima Rd, Scottsdale AZ 85255